Inventing Advice | Tips & Guidance for Innovators https://www.davison.com/blog/category/inventing-advice/ Davison... The family name "Idea People" have trusted for over 25 years. Mon, 15 Dec 2025 14:25:54 +0000 en-US hourly 1 https://www.davison.com/wp/wp-content/uploads/2017/08/cropped-davison_d-32x32.png Inventing Advice | Tips & Guidance for Innovators https://www.davison.com/blog/category/inventing-advice/ 32 32 Inventing Fundamentals, Part 1: The Building Blocks https://www.davison.com/blog/inventing-fundamentals-part-1-the-building-blocks/ Mon, 01 Apr 2019 23:13:53 +0000 https://www.davison.com/?p=35142 So you’ve decided it’s time to start working on your invention. Maybe you have an idea already in mind, maybe you’re hoping inspiration will strike while you’re working. Either way, before you can build a working model, you need to start with the fundamentals. Here are the building blocks to any great invention. (These are ...

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So you’ve decided it’s time to start working on your invention. Maybe you have an idea already in mind, maybe you’re hoping inspiration will strike while you’re working. Either way, before you can build a working model, you need to start with the fundamentals. Here are the building blocks to any great invention. (These are also good things to have on hand when approaching investors!)

Pencil on a notebook

PENCIL AND PAPER

Sketching, detailing, or just taking notes…nothing beats a pencil and paper when you’re first starting out. Any kind of creator, not just inventors, can testify to the usefulness of a blank notebook. Some may even argue that it’s one of the fundamentals of creativity. We do recommend using a pencil rather than a pen, as the eraser allows one to change or remove elements on the fly. However, if you prefer using a pen, do so! Just make sure the paper is thick enough so the ink won’t bleed to the other side, especially if you’re using both front and back.

US PATENT OFFICE WEBSITE

Sometimes you think you have a winning idea only to find out somebody else has come up with it. Thankfully, the US Patent & Trademark Office documents on its website all inventions. When in doubt, you can search to see if your invention idea has already been the subject of a patent registered. Alternatively, you could use it as a cross-reference for your own creation to see what features or elements may benefit it and help it stand out from competitors. Visiting the office works just as well if you have the opportunity and time to do so.

Inventors listing the background of an invention

BACKGROUND ON THE IDEA

What inspired you to make this invention? What purpose does it serve? How will it make life easier? These questions and more will be asked by investors. What many do not realize is that having a stellar invention is only half the battle. Being passionate and willing to work on improving and perfecting it can make the difference for potential investors. Enthusiasm is contagious and has a solid background for your device helps build said enthusiasm. In times of discouragement, it will also serve as a good reminder of why you started the project in the first place. As the only non-tangible fundamental on this list, you might want to consider writing down the background information to have on hand, just in case.

PROTOTYPES (BOTH HANDMADE AND PRODUCED)

Whether you made your prototype yourself or had help from another source, bringing it along will give investors a better idea of what your invention is capable of. If you’re still brainstorming, it might be worth making a very simplistic prototype or model just to have another perspective. Seeing it in person is a far cry from seeing it on a piece of paper, after all. Don’t be ashamed if you’re prototype isn’t perfect, either. After all, it’s only a first draft. Nobody expects perfection on the first try! (For more information on this fundamental, please see our other articles about prototyping.)

Graph paper and compass

GRAPH PAPER

This is probably the most forgotten element of a successful brainstorming session. While blank printer paper or lined notebook paper works well, the clear-cut lines of graph paper have their own advantages. The grid layout makes it ideal for working on an almost pixel-by-pixel basis and allow for pinpoint precision. It also helps with estimating dimensions of a finished product. While this fundamental is left out, it is for a good reason: this is easily the most subjective material on this list. Rounder objects and digital inventions are less likely to benefit from graph paper.

Now that you have a clear understanding of the tools you will need in order to move forward with a product idea, let’s get to work! Your first assignment is completing our inventor quiz!  Get to know who you are as an inventor, as well as, what will keep you motivated during the product development phase.

By the way, stay tuned for Part Two of Fundamentals: Prototyping!

 

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When Should I Promote My Product on Social Media? https://www.davison.com/blog/when-should-i-promote-my-product-on-social-media/ Fri, 01 Feb 2019 11:43:19 +0000 https://www.davison.com/?p=35012 For inventors, traditional advertising isn’t always the best option. Commercials are expensive to produce and you buy time for them to run on the air. While you could film and edit them yourself, a subpar commercial will often make your product look terrible. This is why many inventors are turning to social media to promote ...

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For inventors, traditional advertising isn’t always the best option. Commercials are expensive to produce and you buy time for them to run on the air. While you could film and edit them yourself, a subpar commercial will often make your product look terrible. This is why many inventors are turning to social media to promote their creations. The question is: when is the right time to start advertising?

Elements of social media
Elements of social media.

Ideally, you should have a finished version of your product. A prototype could work in a pinch, but only if you’re looking to attract investors. The average consumer wants to see products complete and ready to be shipped as soon as they pay for it. Investors also appreciate a finished item but may still show interest in a promising prototype. In short, the state of your product is important.

On the other hand, some inventors use social media right from the start, showcasing the entire process. Even if all they have is a basic idea, they’ll create accounts promoting their product and highlighting its development. This transparency and trust in the consumer could be seen as a plus to some. It also ensures a dedicated fanbase once you begin production or a fundraising campaign, giving you comfort in predicting its reception. Of course, this is all dependent on if the product gains any attention.

If you’re already partnered with an investor or company, make sure to double-check your agreements before beginning any social media campaigns. There may be certain stipulations or clauses in your contract that prevent you from advertising your product yourself and instead require you to rely on the company for promotion. For those who are looking for a partner, read the fine print carefully and always ask if you’re not sure.

Ipad, Stats, Macbook, Computer, Davison,
Glancing at statistics helps you understand the many moving parts of social media.

Even if “when should I advertise” is established, the questions of “how, where, and who” remain. How do I go about promoting my product? Where should I advertise (what site should I use)? Who should I set as my target demographic? Unfortunately, these are even more specific questions that are extremely dependent on your actual product. It may be useful to find demographics for various social media sites and use that as a starting point. If the initial campaign succeeds, you can branch out to other websites and apps.

No matter which site you end up using, remember to remain professional. Social Media users can give all sorts of feedback, so be prepared. It’s also important that you interact with users that interested in your product. If a customer asks a question through a Facebook comment, answer it. Being approachable and candid about your product will be a huge draw to those who value transparency.

One final note: even if you launch your social media campaign at the exact right point, are professional and honest, and use the features of the website to your advantage, it’s still not a guarantee of success. Various algorithms and sponsored advertisements may result in your campaign being pushed to the side and garnering little traffic. If this happens, don’t be discouraged! It’s not a mark on your product or how you handled the situation; rather, it reflects the current state of the advertising market.

Twitter, Instagram, Facebook, Youtube, Social Media, Vimeo, Vine,
There are so many social media outlets to choose from, choosing the correct channel or combination of channels is key. 

If you have a new product idea contact the team at Davison to learn all about our 9-Step Process! Click HERE or on the button below.

 


 

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How (and Why) to Improve Your Sketches https://www.davison.com/blog/how-and-why-to-improve-your-sketches/ Sat, 29 Dec 2018 00:47:01 +0000 https://www.davison.com/?p=32494 Inventors have a large toolbox filled with different skills and talents, and sketching should be somewhere in the mix. Making quality sketches is a talent, and it’s a talent that all inventors should work on. If the rough drafts of your new product or idea don’t impress, it’s that much harder to get funding or ...

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Inventors have a large toolbox filled with different skills and talents, and sketching should be somewhere in the mix. Making quality sketches is a talent, and it’s a talent that all inventors should work on. If the rough drafts of your new product or idea don’t impress, it’s that much harder to get funding or assistance. Here’s the thing: even if you’re convinced that you’re just not genetically pre-disposed to be a good artist, you can improve.

Davison Business Doodles
Doodling your idea or ideas is a great place to start.

WHY IT’S IMPORTANT

You may be thinking that your invention idea is enough to sell on its own even without sketches. It’s unlikely, and it just makes every subsequent step harder. Additionally, sketching has far more benefits beyond being a visual aid to help you tell your story. Sketching is an excellent brainstorming activity and can help you further visualize ideas you may already have. It’s cheap and effective, even when it’s not enormously detailed. Remember: sketches are not drawings. They’re simple, with minimal detail.  You don’t need color or multiple pens and pencils. It’s just the basic concept laid out in visual form.

Having sketches of your work also makes it easier to communicate. Some concepts are difficult to get across verbally. Having an image as a supplement makes communication less of a chore. It also aids in collaboration, as colleagues can actively see and comment on your project. People may interpret your words differently, but a sketch is more universal. It also allows for faster iterations and changes, even if you have an existing prototype. That’s another thing to keep in mind: sketching isn’t prototyping. Prototypes take time, money, and effort. Sketches require far fewer resources.

HOW TO IMPROVE

The most common piece of advice you’ll hear for any skill is “practice, practice, practice.” And it’s true: the more you work at a skill, the more you’ll improve. Painter Bob Ross once said, “Talent is a pursued interest. In other words, anything that you’re willing to practice, you can do.” Therefore, if you want to make better sketches, make as many as you can. Sketch whenever you have a free moment. Doodle in the margins of your notebook. Scribble on a napkin at a restaurant.

That being said, there are a few more specific tips we can give you. First, be messy. You’re not creating a masterpiece. It’s okay if there are overlapping lines or eraser marks. Taking field notes may also prove useful, depending on what sort of invention you’re working on. Consider practicing making pen sketches: it’ll prove useful if you’re ever without a pencil when inspiration strikes.

One common recommendation for artistic sketchers is to try precision, i.e. inventive, sketching. Using a different skill set broadens your options and gives you more freedom and experience. The same is true in reverse. Try recreating a garden scene or a loved one’s face in your sketchbook. It may not be the most flattering likeness, but it’s still practice.

If you’re especially passionate about polishing your sketches, you might want to consider taking a class in sketching. Plenty of art and business schools offer courses in inventive or production sketching. Websites like Skillshare also host seminars on the topic. This is a great step if you want your sketches to be above and beyond in quality.

Do you know your inventing personality?

THE BOTTOM LINE

The value of a good sketch can’t be overstated. It’s invigorating, helpful, and even fun. Having a unique, useful idea will always be the most important factor, but coupled with visuals, it becomes something more. It makes the product feel real long before the prototype phase. Sketching is a skill any good inventor- any good creative type, really- should consider having.


Many people struggle to draw a stick figure, but if you can get it down on paper it will be easier to talk about. If you have the time and you have several ideas a class might be a great place to start. Not everyone can be Bob Ross, but everyone can have an idea. Find out what kind of inventor you are today by taking our inventor quiz!

TAKE THE QUIZ!

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The Best Apps for Sketching https://www.davison.com/blog/the-best-apps-for-sketching/ Thu, 13 Dec 2018 18:25:50 +0000 https://www.davison.com/?p=32453 Most of the time, if you want to sketch, you just grab a sheet of paper and a pencil and go to town. But for scientific projects and digital artists, you might need something a bit more electronic. These are our picks for the best ways to draw on your PC or tablet. AUTODESK SKETCHBOOK ...

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Most of the time, if you want to sketch, you just grab a sheet of paper and a pencil and go to town. But for scientific projects and digital artists, you might need something a bit more electronic. These are our picks for the best ways to draw on your PC or tablet.

AUTODESK SKETCHBOOK (Windows, Mac, iOS, Android)

If you need a wide array of brushes, this freemium app might be for you. There are 140 pre-designed brushes included, with the option to adjust them or even add your own. There’s also no layer limit, meaning you can stack and blend to your heart’s content. The $16 a month subscription fee might put some people off, but there’s a free trial to let you test the waters. And if you do subscribe, you get  24/7 support and access to tutorials and training videos.

Autodesk Sketchbook and devices you can use it on
Autodesk Sketchbook and all of the devices you can use it on.

 

 

ARTWEAVER 6 (Windows)

Another option with brushes to spare, Artweaver’s main draw (pardon the pun) is the collaboration features. If you and a partner are sketching up an invention, you can work together from your own computers on the project. You’ll need an internet connection, and to shell out $47 for the commercial version. It also runs exclusively on Windows, giving it a limited audience. Still, for collaborative sketches, there’s no better option.

VECTR (Windows, Linux, Chromebook)

Most sketches aren’t too graphic-intensive, which makes programs like Vectr a fantastic option. There isn’t an extensive toolbox (even after expanding the list), but for concept sketching and the like, there’s plenty to work with. There are also built-in tutorials and the option to download the app or work online. Best of all, it’s free, with cross-platform support.

Vectr Screenshot, Layers menu
Vectr layers menu and the options that are given when editing an object.

SVG-EDIT (All platforms)

Like Vectr above, SVG-Edit is geared towards simple designing and sketching. You have the option of working online through your browser or through the desktop app, making it technically work on all platforms. No matter what, your finished work will be saved locally and can be used in any other installed program you have. Not bad for another freebie.

ADOBE PHOTOSHOP CC (Windows, Mac)

Photoshop has earned its place as the most recognizable image-editing software on the planet, but it’s also surprisingly useful for sketching. It’s arguably the easiest option to use on this list, and the latest iteration is cloud-based (CC stands for Creative Cloud). It’s pricey at $28 a month, and for more advanced image editing, some may find it lacking. For beginners, however, there’s no better place to start.

GIMP (Windows, Mac)

The GNU Image Manipulation Program is a completely free equivalent to Photoshop. What it may lack in intuitive design, it makes up for it in the number of features and tools at your disposal. With a competent mouse or touchscreen, the various drawing tools can make any sketch a masterpiece. It’s clunky, but it’s more advanced than its paid counterpart. And did we mention it was free?

LEONARDO (Windows)

Leonardo’s biggest draw is its “infinite canvas.” Zoom in or out, it doesn’t matter–you will never run out of space. For projects with minute details, this feature is invaluable. It’s also designed with tablets in mind, provided they run Windows. It’s still in development with more features being added, but it’s an overall promising alternative to paid art programs.

Leonardo and the user interface with drawing
Leonardo and the user interface with drawing.

MEDIBANG PAINT (Windows, Mac, iOS)

Many artists covet Paint Tool SAI, a program geared towards the creation of manga and digital paintings. But SAI is expensive, whereas Medibang Paint has all the same features, and more, for free. It’s lightweight, admittedly, but it’s cross-platform and has access to the cloud. Start sketching on your laptop and then have to run to a meeting? You can continue your work on your phone, no problem.


We hope these apps got your creativity flowing! Are you likely to create an app, a product or maybe, a mixture of both! Take our inventor quiz to learn more about the innovator in you!

TAKE THE QUIZ!

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How to Find the Right Invention Company for You https://www.davison.com/blog/how-to-find-the-right-invention-company-for-you/ Thu, 22 Nov 2018 16:00:38 +0000 https://www.davison.com/?p=32217 Just as one does not simply walk into Mordor, one does not simply choose the first product development company they find. It is folly! OK, all jokes aside, it’s extremely important to choose your product development company with great care. Because, sadly, not all invention companies are created equal. When people think of working with ...

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Just as one does not simply walk into Mordor, one does not simply choose the first product development company they find. It is folly! OK, all jokes aside, it’s extremely important to choose your product development company with great care. Because, sadly, not all invention companies are created equal. When people think of working with a company on an invention, they tend to split the available companies into categories of black and white or good or bad in their heads. They’re convinced a company is competent or they’re scammers and they’ll be able to tell the difference right away. But, the truth is, there are a lot of different factors to consider when you’re looking for the right company for your product…not just your gut intuition. Your invention is, dare we say, your precious and deserves to be treated as such. To help you find the right company, we’ve compiled a list of factors to consider:

Laboratory
Laboratory

1) Factory or Outsourcing?

When you’re looking for an invention company, one of the most important things to check is whether the company will be building your invention in-house or whether it will be outsourced. A lot of invention building companies tend to outsource the bulk of the building work to a factory across the country and sometimes even across the world. They typically do this to save money on production costs, which may make them seem appealing as the cost will likely be lower for you as well. But this savings comes at a price.

Companies that outsource tend to be less customer-service friendly as there will be a constant back and forth between the customer, the sales company, and the outsourced production company. This means if you have a question or concern, it will likely take days or even weeks for the company to get back to you with an answer. And, because the company itself isn’t directly overseeing the invention process, there can be a ‘telephone effect’ where you tell this company what you want and then, when they communicate it second-hand, it doesn’t result in the outcome you expected. As a general rule, look for a company that does its inventing work in-house.

2) Getting products in store and on shelves

Another important thing to look at is a company’s ability to get inventions on the shelves of stores. Once you’re finished going through the actual production process, a lot of product development companies will leave you high and dry. Many may be able to create your invention, but there are very few that will help you with what comes after the invention is completed. Those next steps can be scary and difficult to navigate. When you’re looking for a company to build your invention, see what they can do to help you in the next steps.

3) Prototyping

When you’re choosing a product development company, have them take you through their process from signed contract to the completed invention. It’s important to make sure they’ve included one crucial step: Prototyping. For those unfamiliar, prototyping is the step in which one makes an early sample or model of a product or invention to act as an example or something to be learned from. This step is crucial because it’s the time to figure out what works and what doesn’t. Without this step, your invention will likely not look or function as you envisioned it.

Customer Service
Customer Service

4) Customer Service

This is another aspect to keep in mind as you’re having a company walk through their product development system. It’s important to know how heavily involved you’ll be in their process. Ideally, you’ll work with a company that involves you in the procedure each step of the way, rather than a company with a more hands-off approach. If the company isn’t willing to take the time to talk with you in detail about your invention throughout the process, you run the risk of them building a product that wasn’t at all like what you had envisioned. So, when you call companies, you should not only make sure you ask about your involvement throughout the process but also make sure you like the people you speak with.

5) Confidentiality

This is one of the more common fears for inventors: how do I know my idea is safe? It’s absolutely crucial that you make sure whichever company you choose to work with takes measures to ensure your confidentiality is protected. This typically involves a confidentiality agreement of some sort between yourself and the company as a whole. However, some companies take the extra measure of making each of their employees sign a confidentiality agreement as well upon hiring. Both of these measures ensure that you’re working with a trustworthy company and that your idea is safe from those with unsavory business practices.

Awards
Awards

6) Awards/Proof of Excellence

This step isn’t absolutely necessary, but it is helpful to have further proof of a company’s good track record aside from their word. Knowing they’ve won awards or even seeing some good reviews is a way to further make certain that you’ll be in good hands. There are several different awards that a product development company could have won or been nominated for. For example, it may be helpful to see if they’ve ever won or been nominated for an International Design Excellence award, which is an awards program co-sponsored by Businessweek Magazine and the International Designers Society of America.

Summary: Questions to Ask Product Development Companies

1) Do you build your inventions in-house or do you outsource them to another company?
2) Have you gotten products in stores?
3) Take me through your inventing process. Do you prototype inventions?
4) How involved will I be throughout the inventing process?
5) Is my invention idea protected? If so, what steps do you take to protect it?
6) Have you won any awards? Or do you have any other proof of your expertise?

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Do you have a better understanding of things that make an invention company a good one? Are you comfortable with looking for the invention company that is right for you? Check out what kind of inventor you are by clicking our link below!

 

TAKE THE QUIZ!

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How to Pitch Your Product https://www.davison.com/blog/how-to-pitch-your-product/ Thu, 15 Nov 2018 16:00:37 +0000 https://www.davison.com/?p=32254 Picture this: it’s that pivotal moment when a friend is asking you to describe one of your favorite interests. It could be your favorite television show, movie, book, etc.- but we all know that moment of pure excitement. You love it so much, you’re so excited your friend is expressing interest, you really want them ...

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Picture this: it’s that pivotal moment when a friend is asking you to describe one of your favorite interests. It could be your favorite television show, movie, book, etc.- but we all know that moment of pure excitement. You love it so much, you’re so excited your friend is expressing interest, you really want them to like it- you’ve got this. But instead of providing an intellectual synopsis of the plot, characters, cinematography, and literary devices, what actually comes out of your mouth is a series of guttural noises, names with little to no description attached to them, an extremely non-linear plot description, and a million mutterings of “Oh, can’t tell you that… that either…”

Just because we love something with all of our hearts, doesn’t mean we’ll automatically do it justice when it comes time to talk about it. The same goes for pitching your invention. You may have faith that companies will respond to simply a description of the invention or your passion for the project, but that’s unfortunately not the case. If you want to get people interested, you need to give them a good reason why (actually, several of them). And to do that, you can’t just leave it up to chance- you need a structured pitch.

Building the Stage
Building the Stage

1) Set the Stage

The first step to crafting the perfect pitch for your product or invention is to create the perfect opener. The goal of your presentation opener is to hook your audience in, to peak their interest and entice them to be at the edge of their seat. The best way to accomplish this is to focus on the problem that your invention is proposing to solve. If you immediately hit on a problem that your audience constantly finds themselves faced with, you will immediately have their attention.

You could approach this practice in a few different ways. You could begin your presentation simply by proposing a question like, “Do you often find yourself [insert problem here]? Well, what if I told you there’s an easy solution?” Another approach would be to set the stage for your audience. Paint them a vivid picture of what it’s like to be in the thick of their problem. Matt Alwine, Managing Senior Director of Licensing at Davison, advised on this approach saying, “Put your audience mentally in the environment where the product would be used. For example, you are walking to your vehicle after a late meeting at work and cannot remember where you parked. This will ‘set the stage’ for the problem you’re attempting to solve.” Painting this picture reminds your audience what it feels like to experience this problem. The imagery will engage them and get them prepped to hear your proposed solution.

2) Know Your Audience

When prepping your presentation, it’s important to research the specific person or company to whom you’ll be presenting. Your pitch should only briefly discuss what your invention actually does, and focus on specifically how it will benefit the company or person at hand. This requires you to do a lot of research on the company to whom you’re presenting. What’s their current product line? How does your invention fit within their current market? Prove to them that they’re lacking in an area to which your invention can help accommodate.

Presenting
Presenting

3) Know the Competition

Equally as important, you must prove to your audience that you have a thorough knowledge of your competition. Do your research to see if there’s a similar product or invention currently on the market. If there isn’t anything similar, prove this by giving them information about the closest thing to your invention and what yours does instead. If there are similar products, show them how yours is better. Will it cost less to make? Does it fix a problem that similar products commonly have? Does it have an additional function? If the answer to more than one of these questions is yes, include each in your presentation.

4) Prepare Some Cold Hard Facts

The most important aspect of pitching your product is making sure that your presentation comes across as incredibly well-researched. To start, you should know what materials you’ll need for your product and the quantity of those materials.  Have a list of similar products and their prices. If your product is about better functionality, your sales price will likely be slightly higher than the rest. If yours is about beating out the competition with a more cost-effective model, then yours will be slightly lower. Do your research and come prepared with this information.

It’s also helpful to have (very) rough numbers on how much profit you anticipate making on the product.

Pitching the Idea
Pitching the Idea

5) Know Your Time Frame

Finally, make sure you know the allotted time frame for your pitch, and use every second wisely. The last thing you want to do is prepare a thirty-minute presentation, only to arrive and realize you’ll have to condense it into a ten-minute time frame. Cater the presentation tools and information you use to fit the window of time you’re allotted. If the window is short, make sure to include your most important selling points. Remember: Don’t focus on what your invention does, focus on what it can do for the company.

Though you should cater each presentation to fit the business or person to whom you’re presenting, you should also prepare an elevator pitch to always be ready. The world is a very serendipitous place, you never know who you’re going to meet and when. Make sure you have an abridged version of your presentation prepared to pitch at any given moment. For this, focus on your knowledge of the competition, the market overall, your product itself, and the potential profit margin. It wouldn’t hurt to get some business cards, too.

 


How do you feel after learning how to pitch your idea? Do you have a better idea on your next steps? Check out what kind of inventor you are by clicking our quiz below!

TAKE THE QUIZ!

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Copyright, Patent, and Trademark: What’s the Difference? https://www.davison.com/blog/copyright-patent-and-trademark-whats-the-difference/ Thu, 01 Nov 2018 15:00:06 +0000 https://www.davison.com/?p=32101 If you’ve ever used the terms patent, copyright, and trademark interchangeably, you’re not alone. The difference between the three can sometimes feel negligible at best. Instead of mistaking definitions, however, here’s a brief overview of each term and how they apply to the confusing world of intellectual property. NOTE: While this is a general guide ...

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If you’ve ever used the terms patent, copyright, and trademark interchangeably, you’re not alone. The difference between the three can sometimes feel negligible at best. Instead of mistaking definitions, however, here’s a brief overview of each term and how they apply to the confusing world of intellectual property.

NOTE: While this is a general guide to follow, there are quirks and minor details not covered below. It’s also important to know what the umbrella term of “intellectual property” means, as it can refer to copyrights, trademarks, and patents, or any combination of the three. According to the World Intellectual Property Organization, “intellectual property” is defined as “creations of the mind: inventions; literary and artistic works; and symbols, names, and images used in commerce.”

Trademark
Trademark

TRADEMARK

A trademark protects a symbol, word, slogan, design, name, and/or image that identifies the source of goods or services. For example, the smiling face logo of Wal-Mart is trademarked, as is the slogan “Save Money, Live Better.” Owning the trademark is basically a notice of ownership that the public can see. Registered trademarks are the ones that can use the ® symbol to defend their work.

If you own a trademark and see somebody using it without permission, you can sue for infringement. However, this only applies to the country you’ve registered the trademark in- if it hasn’t been registered there, your legal rights are much less powerful. A trademark is valid for an unlimited amount of time, as long as it is used in commerce, but must be renewed every 10 years or it lapses.

Of additional note is the term “service mark.” This is for the slogans, symbols, logos, and words associated with a service, not a place to purchase goods. Ronald McDonald and other icons associated with McDonald’s are protected under service mark.

Patented Book
Patented Book

PATENTS

Patents are for inventors and designers. Machines, chemical combinations, specific processes, or even the design of a product can be patented. Unlike trademarks and copyrights, it cannot be renewed. When the twenty-year patent term expires, the item in question becomes part of the public domain. However, during that time, the owner has the right to exclude others from making, using or selling the invention.

While many items that are patented remain under the protection of their creator, others may choose to sell them to companies and enjoy royalties from the sales. The company takes over the ownership of the item and most of the sales, while the inventor gets a base sum after selling the item and small payments with each purchase of the product.

Patents and trademarks are both served out of the United States Patent and Trademark Office, at least in America. There are also three types of patents you can apply for: a design patent, a plant patent, and a utility patent. Each variety has its own paperwork and system to filing.

Copyright
Copyright

COPYRIGHTS

This applies to the work of many creative types.  Copyrights are automatically granted upon creation of an original work. Artists, choreographers, musicians, authors, architects, and other creative professionals also can register a copyright for their work. However, the work must be in a tangible state; it’s impossible to copyright just an idea. Some copyrights are part of a larger trademark. For example, the video game Overwatch and its logo are trademarked to Blizzard, but the mascot character of Tracer is copywritten.

Also, much like a trademark, a copyright is a public notice of ownership. It’s legal evidence that can be used to sue those who infringe upon your work, so long as the paperwork is in order. A copyright never has to be renewed and is valid for life various terms, depending on whether or not the work is for hire. If not for hire, the current copyright duration is for the life of the creator, plus 70 years.

Within the United States, the Copyright Office is part of the Library of Congress. Most copyrighted works are subject to the Fair Use doctrine, or how said products can be used without permission in the public domain. Parodying a song or showcasing footage of a video game in a review is allowed under Fair Use. Uploading an entire movie to YouTube for others to watch for free, on the other hand, is not. This has been the source of some controversy lately as the definition of Fair Use evolves and shifts.

Again, this guide is by no means all-encompassing. There are many details that weren’t covered in the above descriptions and you should not consider this legal advice. Nevertheless, hopefully, you understand the basic differences between ©, ®, and ™ now and what types of protection are available.


Now that you were able to learn about trademarks, copyright, and patents you hopefully have a better understanding of where to head next on your inventors’ journey.  Not sure about what steps to take next? Check out our inventor quiz to help you learn what kind of inventor you are!

TAKE THE QUIZ!

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Our Heartfelt Promise to People with Ideas https://www.davison.com/blog/heartfelt-promise-people-ideas/ Mon, 16 Oct 2017 19:33:21 +0000 http://devwp.davison.com/?p=30481 You work on your idea day in and day out. You come up with new ways to make it better, more practical, and all around more desirable. You think to yourself, “Wow, this could change the world”. You’re a passionate individual who has spent hours thinking about how you can go about turning your dreams ...

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You work on your idea day in and day out. You come up with new ways to make it better, more practical, and all around more desirable. You think to yourself, “Wow, this could change the world”.

You’re a passionate individual who has spent hours thinking about how you can go about turning your dreams into a reality. Your urge to see your idea brought to life has brought you to this website. Now, you’re sitting there with one question in mind “Can I trust this company with my idea?”

At Davison, we understand your concern. Why? Because our founder is an inventor. He built this company with the inventor in mind. He knows you’re worried about telling someone your idea because he worried about losing his ideas too.

In order to protect your idea, the first thing we do is make every employee sign a legal document that restricts them from ever discussing an idea with outsiders.

The second thing we do is train our employees on the seriousness and consequence of any release of confidential information.

The third thing we do is give a written confidentiality agreement to the inventor, assuring them that their idea is protected.

Overall, we treat others the way we want to be treated. At Davison, we give every person who has an idea, a heartfelt promise; a promise that you can trust us with your idea. We will do everything within our power to help you bring your idea to life properly.

We know it may be your first time inventing. It’s not our first time anymore and we hope you will lean on our many years of experience. When your idea arrives to our office confidentially, here’s what you get:

Our team will review your idea; we will send your idea up to one of our Directors who will work with you. Your Director will then consult with you about your idea at no cost, answering any questions you may have.

Is there any reason why you shouldn’t send your idea to us today?…We look forward to speaking with you!

 

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Inventing a New Way to Invent https://www.davison.com/blog/develop-idea-corporation-will-notice/ Tue, 03 Oct 2017 17:15:07 +0000 http://devwp.davison.com/?p=30454 One of the biggest challenges an inventor has is understanding how to make their ideas resonate. We can always come up with ideas, but we struggle to tell the story of how they will be useful and why they will matter to people. Throughout countless years of trial and error, Davison has turned inventing into ...

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One of the biggest challenges an inventor has is understanding how to make their ideas resonate. We can always come up with ideas, but we struggle to tell the story of how they will be useful and why they will matter to people.

Throughout countless years of trial and error, Davison has turned inventing into a science. That science is our trademarked Better Way To Invent®. Our better way to invent consists of several break-through technologies integrated into our 9 Step Inventing Method technology.

This method was not thought of overnight. It took our inventor and Founder, George Davison and the young Davison team 5 years to realize an inventing method that would work. A method that would take into consideration the types of machines a company uses, the types of materials they use, their price points, their packaging, and so on.

Today, our inventing technology is constantly evolving as we explore and experiment for even more effective inventing methodologies. New ways of building products, new technologies, new design methodologies, and new equipment are what keep Davison ahead of the game. When it comes to being able to efficiently and affordably produce an idea into a product for a corporate entity, over 25 years of hard work in the science of the invention process, Davison leads the way.

But how will it work for you?

The 9 Step Inventing Method takes into consideration effectiveness and affordability to both the client, and to the corporation that that client’s product will be presented to.

This methodology is effective in helping us develop our client’s ideas and helping us tell their story. By creating and inventing the latest technology in how to develop ideas into inventions, we are able to keep our customers cost’s low and risk to a minimum. What used to be affordable to only the wealthy, is now affordable to most all people with invention ideas.

George has shaped Davison to follow these same principals when helping clients with their ideas. “I created this better way to invent, for you; the people with ideas” states George. It was a long and bumpy road, paved by a lot of “no’s” and “sorry kid, your idea won’t work here” type of comments. However, Mr. Davison was able to successfully develop a methodology to get products recognized by corporations – a methodology that our company was built on and continues to improve each day.

Do you have an idea for a product or invention that could change or better an already existing product on the market? If so, we would love to hear it! Confidentially submit your idea today!

 

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Thursday Thoughts from Great Inventors & Innovators https://www.davison.com/blog/thursday-thoughts-from-great-inventors-innovators/ Thu, 19 Jan 2017 15:17:14 +0000 http://devwp.davison.com/blog/?p=20684 All inventors and innovators share two key characteristics – creativity and persistence.  In order to better understand others and ourselves as inventors, we must take a closer look at what these things really mean. Creativity – the use of the imagination or original ideas, especially in the production of an artistic work. Persistence – firm ...

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All inventors and innovators share two key characteristics – creativity and persistence.  In order to better understand others and ourselves as inventors, we must take a closer look at what these things really mean.

Creativity the use of the imagination or original ideas, especially in the production of an artistic work.

Persistencefirm or obstinate continuance in a course of action in spite of difficulty or opposition.

By tapping into our inner creativity, we enable ourselves to brainstorm and think of original ideas. Is there a problem you’ve wanted to solve? Can you think of a better way to do something? Once we channel our inner creativity and think of an idea, it then comes down to persistence. Will you give up easily or decide it’s okay to fail your way forward? Do you believe enough in yourself and your idea to keep going?

The lesson is to keep believing in yourself and your idea! We know it’s possible to turn ideas into reality and create “a better way” for two reasons. Our professional team at Davison works with real idea people every day to help move their invention ideas forward. Also, simply take a look back throughout the years to remember the many great inventors and innovators who’ve done it before us. Use their powerful words to motivate the inventor and innovator within yourself.

edison

“Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged.”

– Thomas Edison


tesla

“I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success.”

– Nikola Tesla


ford

“The only true test of values, either of men or of things, is that of their ability to make the world a better place in which to live.”

– Henry Ford

franklin

“Energy and persistence conquer all things.” 

– Benjamin Franklin

Have these Thursday thoughts inspired the inventor within you? Confidentially submit your idea today.

Copyright Davison, 2017

 

Images:

http://www.biography.com/people/thomas-edison-9284349

http://www.philanthropyroundtable.org/almanac/hall_of_fame/henry_ford

http://www.philanthropyroundtable.org/almanac/hall_of_fame/benjamin_franklin

 

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