![\"Davison](\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/Licensing_Party21.jpg\")
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The Summer Licensing meeting and party was full of great news: In the last quarter, 10 new products are on the market or on their way, and 5 new packaging solutions also have hit the store shelves!<\/p>\n
\nWe created packaging for the Comfort Me Spa Sets (4 pc, 3 pc, 2 pc), and the 5 Motor Massage Mat with Heat for Comfort Products \u2013 all of which are being tested on Walmart.com before being placed in the stores. We also did the packaging for Metro\u2019s Flocked Hanger Set, which is on its way to Big Lots. With our rebranding of the Relaxzen logo, we gave Comfort Products a whole new look that has enabled them to take the products to market.<\/p>\n
![\"Therapod\"](\"https:\/\/www.davison.com\/images\/products\/prods_therapod.jpg\")
\u201cThe company continues to take over space on Walmart\u2019s shelves by updating and refreshing their packaging, and all that packaging is coming from Davison. It goes to show the power of great packaging,\u201d said Davison’s VP of Licensing.<\/p>\n
![\"\"](\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/prods_shoetubes.jpg\" "\\"prods_shoetubes\\"")
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Of the 10 new products we designed, two are the first ones we have going to market for Honey Can Do. The Folding Garment Rack and the Shoe Tubes soon will be selling online and then in a variety of retailers. Both are great examples of adding a new twist to an old product that makes it unique and attractive to buyers and consumers.<\/p>\n
![\"\"](\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/prods_foldingrack.jpg\" "\\"prods_foldingrack\\"")
There is \u201cnothing else out there\u201d like the Shoe Tubes, which is great for kids and dorm rooms, said the VP. \u201cThe corporation saw it and they loved it.\u201d The Garment Rack folds twice, thereby reducing the needed box size by half, which is very valuable to retailers. Both products were designed to ship and store very flat so retailers can get more products on the shelf.<\/p>\n
\u201cWhere one product fit before, now they can put two; that\u2019s huge,” he said. “They can double the amount of product in the same space.\u201d<\/p>\n
![\"George](\"\/wp\/wp-content\/uploads\/2010\/08\/MG_7462-300x200.jpg\")
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Mr. Davison further explained why it is invaluable to build in shelf requirements from the beginning. \u201cThere\u2019s a lot of value in reinventing things out there already on the market because retailers already have shelf space set aside for them \u2026 When you build into the manufacturer\u2019s line and build into the retailer\u2019s line, you get a better design all the way around.\u201d<\/p>\n
The much anticipated Hydro Bone that we created for Hugs Pet Products in now selling in three sizes at Dr. Foster\u2019s and Smith. Dr. Foster’s website includes an awesome video of the product.<\/p>\n
[media id=3 width=480 height=320]<\/p>\n
We have received samples of the Bucket Bench from Faucet Queen and it soon will be on the company’s website. This \u201cvery unique and cool product\u201d got great feedback from everyone it has been shown to, said the VP. \u201cIt\u2019s another win for the company.\u201d<\/p>\n
\u201cAnother very nice item,\u201d the Therapod, is on the market in a variety of smaller drug stores and also is under review by several large chains. The heating \/ cooling therapy wrap is the result of many months of development on the corporate design team.<\/p>\n
![\"Silicone](\"\/wp\/wp-content\/uploads\/2010\/08\/MG_7480-300x200.jpg\")
The VP also reported that the Shopping Organizer, which we originally created for a client 14 years ago, was licensed and is now selling at Limited Commodities where, although not profitable, it is earning royalties on two products \u2013 the organizer and the replacement packs. The success of the older project is attributed to the “We Try Longer” motto of the Licensing Department. Frequently, clients walk away from their projects if they are not successful after a couple of years. “This is a great example of why you should never do that,” he said.<\/p>\n
![\"Davison](\"\/wp\/wp-content\/uploads\/2010\/08\/MG_7473-300x200.jpg\")
Everyone got a nice surprise at the end of the meeting when all received a Silicone Dessert Bar Pan, which is already selling in a few stores and is headed for a big airing on QVC this fall. This client product has not earned a net profit. The pans were handed out by the people in Sales, Design and Licensing who worked on the client product from start to finish. In addition to being fun and informative, the Royalty Party is very meaningful because it\u2019s a reminder that it takes a team of people working together to fulfill all the tasks necessary to bring an invention to the market, said Mr. Davison.<\/p>\n
![\"Davison](\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/Licensing_Party8-300x200.jpg\")
“The Licensing meeting is a great experience because we\u2019re able to enjoy one another\u2019s company while reflecting on our accomplishments.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The Summer Licensing meeting and party was full of great news: In the last quarter, 10 new products are on the market or on their way, and 5 new packaging solutions also have hit the store shelves!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,37,86],"tags":[25,52,91,55,99],"class_list":["post-1411","post","type-post","status-publish","format-standard","hentry","category-davison-news","category-product-news","category-upcoming-inventions","tag-davison-news","tag-davison-products","tag-new-product-news","tag-product-news","tag-upcoming-inventions"],"acf":[],"yoast_head":"\n