{"id":1650,"date":"2010-08-20T08:52:37","date_gmt":"2010-08-20T13:52:37","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=1650"},"modified":"2010-08-20T08:52:37","modified_gmt":"2010-08-20T13:52:37","slug":"first-product-designed-for-npk-on-its-way-to-home-hardware","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/first-product-designed-for-npk-on-its-way-to-home-hardware\/","title":{"rendered":"First product designed for NPK on its way to Home Hardware!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/roof-rack-pkg.jpg\" alt=\"new Davison product\" width=\"460\" height=\"307\" class=\"aligncenter size-full wp-image-1667\" \/><\/p>\n<p>The first product we have created for New Product Kingdom is on its way to the store shelves! The Air Rack that we designed for the company is\u00a0being shipped to a distributor in Canada, which will send the 300-piece test order to stores in the Home Hardware chain &#8211; Canada\u2019s largest independent home improvement retailer!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/logo-store-1-bgred.gif\" alt=\"Davison product in stores\" title=\"\" width=\"205\" height=\"65\" class=\"alignleft size-full wp-image-1668\" style=\"margin-right:10px\" \/>&#8220;It works well, it looks good and hopefully it will sell a ton,\u201d said Davison&#8217;s\u00a0VP of Licensing. \u201cThis is the first NPK product, and there will be many more to come.\u201d<\/p>\n<p>The heavy-duty inflatable product, which includes a pump, can be quickly and securely attached to the roof of a vehicle, providing an instant and lightweight rack to hold oversize loads. When not needed, the rack can be compactly stored in the trunk.<\/p>\n<p>The product design, graphic design, packaging and photography were all created\u00a0in house.\u00a0\u00a0The Air Rack concept came out of a brainstorming meeting with the corporation last summer. Three related projects are also in the works: kayak \/ canoe rack, cargo rack, and storage pad \u2013 which will make four items in the line.\u00a0The small packaging required for inflatable items takes up much less space on the store shelf, which has many benefits for the retailer and corporation, as well as the consumer,\u00a0said Davison&#8217;s corporate design manager. \u201cYou just can\u2019t beat the packaging space.\u201d<\/p>\n<p>Congratulations to all who worked on this great new product! We\u00a0can&#8217;t wait to see the rest of the\u00a0line!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first product we have created for New Product Kingdom is on its way to the store shelves! The Air Rack that we designed for the company is\u00a0being shipped to a distributor in Canada, which will send the 300-piece test order to stores in the Home Hardware chain &#8211; Canada\u2019s largest independent home improvement retailer! &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,37],"tags":[25,52,92,55,104],"class_list":["post-1650","post","type-post","status-publish","format-standard","hentry","category-davison-news","category-product-news","tag-davison-news","tag-davison-products","tag-product-design","tag-product-news","tag-stores"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First product designed for NPK on its way to Home Hardware! - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davison.com\/blog\/first-product-designed-for-npk-on-its-way-to-home-hardware\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First product designed for NPK on its way to Home Hardware! - Davison\" \/>\n<meta property=\"og:description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.davison.com\/blog\/first-product-designed-for-npk-on-its-way-to-home-hardware\/\" \/>\n<meta property=\"og:site_name\" content=\"Davison\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DavisonInvent\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-20T13:52:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/08\/roof-rack-pkg.jpg\" \/>\n<meta name=\"author\" content=\"nikki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Davison\" \/>\n<meta name=\"twitter:site\" content=\"@Davison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nikki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First product designed for NPK on its way to Home Hardware! - Davison","description":"Davison confidentially works with people to develop their new product ideas. 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