{"id":1795,"date":"2010-09-20T13:25:04","date_gmt":"2010-09-20T18:25:04","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=1795"},"modified":"2022-06-20T13:18:51","modified_gmt":"2022-06-20T17:18:51","slug":"clients-bakeware-invention-on-the-market-and-headed-to-qvc","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/clients-bakeware-invention-on-the-market-and-headed-to-qvc\/","title":{"rendered":"Client’s Bakeware Invention on the Market and Headed to QVC!"},"content":{"rendered":"

\"DavisonThe good news about the Silicone Dessert Bar Pan, which we\u00a0developed for our client, Joseph, just keeps coming in.\u00a0The manufacturer reported that\u00a0the pan is “selling very well at retail.” The product\u00a0will be featured on QVC in October, and it is already in a “full roll out” at Hobby Lobby, Kitchen Collections, Brylane Home, Miles Kimball, Bimart and it was just picked up by\u00a0Bed, Bath & Beyond! Versions of the pan for holiday-themed treats\u00a0are also in the works for next year — And to think\u00a0it all started with a husband who\u00a0likes chewy brownies!\u00a0<\/p>\n

Inventor\u2019s Story:<\/strong>
\nJoseph has always loved brownies with a chewy edge, so much so that he used to slice a pan of brownies before it was finished baking so all the squares would have edges. His wife did not appreciate that and told him so. \u201cShe yelled at me,\u201d he recalls, laughing.<\/p>\n

The EMS pilot wondered if he could invent an \u201call edge\u201d brownie pan to keep peace in the family and give him a whole pan full of chewy brownies. He first came up with the idea about 20 years ago when he was a helicopter pilot in the Marine Corps. A fellow Marine and friend had spent a \u201chuge amount of money\u201d patenting a new product idea, however, so\u00a0Joseph didn\u2019t think developing his was an option. He thought that was just the way it was done.<\/p>\n

\u201cI really didn\u2019t have any desire (to pursue it) because of what I perceived about the cost,\u201d he\u00a0said. Several years later, however, he submitted his idea to Davison,\u00a0and the work began. \u201cThey did some modifications to my pan design which I actually thought was an improvement.\u201d<\/p>\n

\"SiliconeIn October, his product will air on QVC, the nation\u2019s most popular home shopping network. In addition, the manufacturer is expanding the product to an entire line of silicone bakeware for holiday-themed treats, including pans for Valentine\u2019s Day and Easter, which will hit the stores in early 2011! Variations for Halloween, Thanksgiving and Christmas\u00a0are also in the works.<\/p>\n

During the design process, the product evolved from a metal pan to silicone bakeware that remains cool to the touch and bends for easy removal of items after baking; a rigid frame molded into the perimeter makes the pan safe to carry. The 12 candy-bar shaped molds can be filled with brownie batter, Rice Krispie treats, cookie dough, and more \u2013 and all the treats come out with four chewy edges.<\/p>\n

It took about three years to find a manufacturer, but the first-time inventor decided to keep going, despite the setbacks.\u00a0<\/p>\n

\u201cIt is an emotional roller coaster; up and down,\u201d said Joseph, who\u00a0can’t wait to see his product on national TV.<\/p>\n

\u201cJoseph had his share of struggles along the way, but he never gave up,\u201d said George Davison. \u201cWe couldn\u2019t be happier for him and his family.\u201d<\/p>\n

Joseph\u2019s father, also a Marine veteran, thought he was a bit foolish for pursuing and investing in his idea over the years; then his son gave him a box from Davison with his packaged product inside.<\/p>\n

Joseph recalls, \u201cWhen he saw the pan and after I told him it would be in stores and on QVC he was quite surprised, and he did change his tone!\u201d<\/p>\n

\u00a0The client has not realized a net profit on his product.<\/p>\n","protected":false},"excerpt":{"rendered":"

The good news about the Silicone Dessert Bar Pan, which we\u00a0developed for our client, Joseph, just keeps coming in.\u00a0The manufacturer reported that\u00a0the pan is “selling very well at retail.” The product\u00a0will be featured on QVC in October, and it is already in a “full roll out” at Hobby Lobby, Kitchen Collections, Brylane Home, Miles Kimball, …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,66,37],"tags":[33,25,88,78,91,63],"class_list":["post-1795","post","type-post","status-publish","format-standard","hentry","category-davison-news","category-inventor-stories","category-product-news","tag-davison-inventions","tag-davison-news","tag-inventors","tag-new-product","tag-new-product-news","tag-product-development"],"acf":[],"yoast_head":"\nClient's Bakeware Invention on the Market and Headed to QVC! - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. 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