{"id":19124,"date":"2015-07-29T07:18:38","date_gmt":"2015-07-29T11:18:38","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=19124"},"modified":"2025-02-26T09:09:37","modified_gmt":"2025-02-26T14:09:37","slug":"fords-bright-idea","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/","title":{"rendered":"Ford\u2019s \u201cBright\u201d Idea"},"content":{"rendered":"<p style=\"text-align: center;\">&nbsp;<\/p>\n<figure id=\"attachment_19126\" aria-describedby=\"caption-attachment-19126\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-19126\" title=\"Ford invention\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Ford-invention-300x168.jpg\" alt=\"Ford invention\" width=\"300\" height=\"168\" \/><figcaption id=\"caption-attachment-19126\" class=\"wp-caption-text\">Image: Autoblog.com<\/figcaption><\/figure>\n<p>Driving at night can be dangerous, especially when unforeseen hazards blend in with the darkness.<\/p>\n<p>Ford identified this problem and, in turn, is working on a better way to warn drivers of potential dangers.<\/p>\n<p>The American car manufacturer is working on developing lighting technology that can automatically detect pedestrians on dark roads, thanks to widened headlight beams at low-visibility junctions.<\/p>\n<p>The headlight system uses an infrared camera on the front of the vehicle to sense the heat that\u2019s emitted from nearby animals, cyclists and pedestrians in areas of poor visibility.<\/p>\n<p>When the system detects the heat, the car then shines a spotlight on the potential hazard, which is flagged up on the dashboard screen display.<\/p>\n<p>Ford\u2019s latest technology is working to help ensure that drivers are quickly alerted to animals or people that could present a possible danger.<span style=\"text-align: center;\"> <\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<figure id=\"attachment_19125\" aria-describedby=\"caption-attachment-19125\" style=\"width: 252px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-19125\" title=\"Ford headlight technology\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Ford-headlight-technology-252x300.jpg\" alt=\"Ford headlight technology\" width=\"252\" height=\"300\" \/><figcaption id=\"caption-attachment-19125\" class=\"wp-caption-text\">Diagram: Dezeen.com<\/figcaption><\/figure>\n<p>The system can detect up to eight hazards at once from a distance of a little over 130 yards. From there, the two hazards that the system recognizes as the most likely to cause an accident are presented to the driver on the dashboard screen.<\/p>\n<p>The hazards are color coded, yellow and red, to indicate the level of risk.<\/p>\n<p>That\u2019s not all that Ford\u2019s camera system can do; in fact, it also can interpret traffic, which activates the vehicle\u2019s onboard computer to recognize when roundabouts and junctions are ahead. In instances when the car is nearing low-visibility areas, the car\u2019s headlight beam widens to provide the driver with a wider view of the road.<\/p>\n<p>Furthermore, information from a global positioning system (GPS) is used to recognize winding roads with unseen dips and other factors to adjust the headlights in advance.<\/p>\n<p>But, when GPS isn\u2019t available, the technology uses a forward-facing camera that\u2019s installed to the base of the rear-view mirror to recognize lane markings and to also predict curves in the road.<\/p>\n<p>Though Ford\u2019s latest technology is shedding light on road safety, according to US highway regulations, bright flashing lamps, both front or rear, are not allowed \u2013 yet.<\/p>\n<p><em>Copyright Davison, 2015<\/em><\/p>\n<p>Sources:<\/p>\n<p>http:\/\/www.dezeen.com\/2015\/07\/21\/ford-night-vision-lighting-system-warns-car-drivers-unseen-pedestrians-cyclists-animals-infrared-gps-design\/<\/p>\n<p><a href=\"http:\/\/www.extremetech.com\/extreme\/210472-ford-gps-aims-headlamps-around-dark-corners\">http:\/\/www.extremetech.com\/extreme\/210472-ford-gps-aims-headlamps-around-dark-corners<\/a><\/p>\n<p>Media:<\/p>\n<p>http:\/\/o.aolcdn.com\/dims-shared\/dims3\/GLOB\/legacy_thumbnail\/750&#215;422\/quality\/95\/http:\/\/www.blogcdn.com\/slideshows\/images\/slides\/355\/431\/2\/S3554312\/slug\/l\/ford-adaptive-headlights-02-1.jpg<\/p>\n<p><a href=\"http:\/\/static.dezeen.com\/uploads\/2015\/07\/New-Ford-headlights-threat-detection-see-roundabouts_dezeen_468_0_1000.jpg\">http:\/\/static.dezeen.com\/uploads\/2015\/07\/New-Ford-headlights-threat-detection-see-roundabouts_dezeen_468_0_1000.jpg<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Driving at night can be dangerous, especially when unforeseen hazards blend in with the darkness. Ford identified this problem and, in turn, is working on a better way to warn drivers of potential dangers. The American car manufacturer is working on developing lighting technology that can automatically detect pedestrians on dark roads, thanks to &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,793,15],"tags":[1854,8,95],"class_list":["post-19124","post","type-post","status-publish","format-standard","hentry","category-innovation-2","category-innovative-inventions","category-inventions","tag-ford-invention","tag-invention","tag-new-invention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford\u2019s \u201cBright\u201d Idea - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davison.com\/blog\/fords-bright-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford\u2019s \u201cBright\u201d Idea - Davison\" \/>\n<meta property=\"og:description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.davison.com\/blog\/fords-bright-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"Davison\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DavisonInvent\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-29T11:18:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-26T14:09:37+00:00\" \/>\n<meta name=\"author\" content=\"Kristi Russell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Davison\" \/>\n<meta name=\"twitter:site\" content=\"@Davison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristi Russell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ford\u2019s \u201cBright\u201d Idea - Davison","description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/","og_locale":"en_US","og_type":"article","og_title":"Ford\u2019s \u201cBright\u201d Idea - Davison","og_description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","og_url":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/","og_site_name":"Davison","article_publisher":"https:\/\/www.facebook.com\/DavisonInvent","article_published_time":"2015-07-29T11:18:38+00:00","article_modified_time":"2025-02-26T14:09:37+00:00","author":"Kristi Russell","twitter_card":"summary_large_image","twitter_creator":"@Davison","twitter_site":"@Davison","twitter_misc":{"Written by":"Kristi Russell","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#article","isPartOf":{"@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/"},"author":{"name":"Kristi Russell","@id":"https:\/\/www.davison.com\/#\/schema\/person\/19eddd807ad73d408601a450587496f6"},"headline":"Ford\u2019s \u201cBright\u201d Idea","datePublished":"2015-07-29T11:18:38+00:00","dateModified":"2025-02-26T14:09:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/"},"wordCount":420,"publisher":{"@id":"https:\/\/www.davison.com\/#organization"},"image":{"@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Ford-invention-300x168.jpg","keywords":["Ford invention","invention","New Invention"],"articleSection":["Innovation","Innovative Inventions","Inventions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/","url":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/","name":"Ford\u2019s \u201cBright\u201d Idea - Davison","isPartOf":{"@id":"https:\/\/www.davison.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#primaryimage"},"image":{"@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Ford-invention-300x168.jpg","datePublished":"2015-07-29T11:18:38+00:00","dateModified":"2025-02-26T14:09:37+00:00","description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","breadcrumb":{"@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.davison.com\/blog\/fords-bright-idea\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#primaryimage","url":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Ford-invention.jpg","contentUrl":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Ford-invention.jpg","width":500,"height":281},{"@type":"BreadcrumbList","@id":"https:\/\/www.davison.com\/blog\/fords-bright-idea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.davison.com\/"},{"@type":"ListItem","position":2,"name":"Ford\u2019s \u201cBright\u201d Idea"}]},{"@type":"WebSite","@id":"https:\/\/www.davison.com\/#website","url":"https:\/\/www.davison.com\/","name":"Davison","description":"Davison... The family name &quot;Idea People&quot; have trusted for over 25 years.","publisher":{"@id":"https:\/\/www.davison.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.davison.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.davison.com\/#organization","name":"Davison Inventions","url":"https:\/\/www.davison.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.davison.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2017\/03\/davison-logo.png","contentUrl":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2017\/03\/davison-logo.png","width":400,"height":508,"caption":"Davison Inventions"},"image":{"@id":"https:\/\/www.davison.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DavisonInvent","https:\/\/x.com\/Davison","https:\/\/www.linkedin.com\/company\/davison","https:\/\/www.instagram.com\/davison_invent","https:\/\/www.youtube.com\/@davison"]},{"@type":"Person","@id":"https:\/\/www.davison.com\/#\/schema\/person\/19eddd807ad73d408601a450587496f6","name":"Kristi Russell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ab222b95ca2d55ba74c013686fd4813e67ecd7a6abd012e49840a2bf12cf8a9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab222b95ca2d55ba74c013686fd4813e67ecd7a6abd012e49840a2bf12cf8a9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab222b95ca2d55ba74c013686fd4813e67ecd7a6abd012e49840a2bf12cf8a9e?s=96&d=mm&r=g","caption":"Kristi Russell"}}]}},"_links":{"self":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts\/19124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/comments?post=19124"}],"version-history":[{"count":2,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts\/19124\/revisions"}],"predecessor-version":[{"id":41466,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts\/19124\/revisions\/41466"}],"wp:attachment":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/media?parent=19124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/categories?post=19124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/tags?post=19124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}