{"id":19189,"date":"2015-08-05T07:29:36","date_gmt":"2015-08-05T11:29:36","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=19189"},"modified":"2025-02-26T09:09:37","modified_gmt":"2025-02-26T14:09:37","slug":"out-with-the-old-and-in-with-the-new-converse-shoes","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/out-with-the-old-and-in-with-the-new-converse-shoes\/","title":{"rendered":"Out with the Old and in with the New Converse Shoes"},"content":{"rendered":"<p style=\"text-align: center;\">&nbsp;<\/p>\n<figure id=\"attachment_19191\" aria-describedby=\"caption-attachment-19191\" style=\"width: 225px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-19191\" title=\"Chuck Taylor Converse\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Chuck-Taylor-Converse-225x300.jpg\" alt=\"Chuck Taylor Converse\" width=\"225\" height=\"300\" \/><figcaption id=\"caption-attachment-19191\" class=\"wp-caption-text\">Chuck Taylor All Star<\/figcaption><\/figure>\n<p>Converse\u2019s Chuck Taylor All Star has withstood the test of time. Since its debut in 1917, the Chuck Taylor All Star has become one of the most iconic sneakers in history.<\/p>\n<p>Recently, the 100-year old American shoe company, which is now owned by Nike, decided to switch things up and redesign these classic shoes.<\/p>\n<p>As we always say, inventions are modified time and time again. For the case of the Chuck Taylor All Star, it took quite some time for this innovative shoe to be updated.<\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<figure id=\"attachment_19190\" aria-describedby=\"caption-attachment-19190\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-19190\" title=\"Converse- NY Times\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2015\/07\/Converse-NY-Times-300x196.jpg\" alt=\"Converse- NY Times\" width=\"300\" height=\"196\" \/><figcaption id=\"caption-attachment-19190\" class=\"wp-caption-text\">Image: New York Times<\/figcaption><\/figure>\n<p>Now, the Chuck Taylor All Star II has been designed and developed to provide a better way to meet the demands of the creative lifestyle of the next generation.<\/p>\n<p>The rubber toe-cap, All Star ankle patch and the white rubber strip that connects the sole to the canvas upper have withstood the redesign. However, a sole liner has been added to cushion the wearer\u2019s feet and to provide arch support.<\/p>\n<p>The arch support is reinforced by Nike\u2019s Lunarlon foam material.\u00a0 Additionally, a strip of padding has been added to the collar of the shoe, as well as a non-slip finish to the shoe\u2019s tongue.<\/p>\n<p>A perforated artificial micro-suede upper liner has been incorporated to help prevent a person\u2019s feet from getting too hot and sweaty.<\/p>\n<p>So, what is exactly is the reasoning behind changing such an iconic shoe? According to Jim Calhoun, president and CEO of Converse, \u201cThe launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.\u201d<\/p>\n<p>Here are some quick fun facts about Converse:<\/p>\n<ul>\n<li>Converse began making its basketball shoes in 1917, in order to compete with ball manufacturer Spalding.<\/li>\n<li>The Chuck Taylor All Star was named after a basketball player by the same name. Chuck Taylor helped to improve the design of the shoe.<\/li>\n<li>Nike Bought Converse in 2003 in a deal that was worth an estimated $305 million at the time.<\/li>\n<\/ul>\n<p>In the end, it\u2019s out with the old and in with the new for these redesigned sneakers that are now on the market!<\/p>\n<p><em>Copyright Davison, 2015<\/em><\/p>\n<p>Sources:<\/p>\n<p>http:\/\/www.dezeen.com\/2015\/07\/27\/converse-first-redesign-classic-chuck-taylor-all-star-ii-sneakers\/<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2015\/07\/25\/fashion\/converse-chuck-taylor-all-star-ii.html?_r=0\">http:\/\/www.nytimes.com\/2015\/07\/25\/fashion\/converse-chuck-taylor-all-star-ii.html?_r=0<\/a><\/p>\n<p>Media:<\/p>\n<p><a href=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/a\/a8\/A_classic_Black_pair_of_Converse_All_Stars_resting_on_the_Black_%26_White_Ed._Shoebox_(1998-2002).JPG\">https:\/\/upload.wikimedia.org\/wikipedia\/commons\/a\/a8\/A_classic_Black_pair_of_Converse_All_Stars_resting_on_the_Black_%26_White_Ed._Shoebox_(1998-2002).JPG<\/a><\/p>\n<p><a href=\"http:\/\/static01.nyt.com\/images\/2015\/07\/24\/fashion\/24OTR-B\/24OTR-B-master675.jpg\">http:\/\/static01.nyt.com\/images\/2015\/07\/24\/fashion\/24OTR-B\/24OTR-B-master675.jpg<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Converse\u2019s Chuck Taylor All Star has withstood the test of time. Since its debut in 1917, the Chuck Taylor All Star has become one of the most iconic sneakers in history. Recently, the 100-year old American shoe company, which is now owned by Nike, decided to switch things up and redesign these classic shoes. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[84,72,215],"class_list":["post-19189","post","type-post","status-publish","format-standard","hentry","category-innovation-2","tag-design","tag-innovation","tag-innovative-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Out with the Old and in with the New Converse Shoes - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davison.com\/blog\/out-with-the-old-and-in-with-the-new-converse-shoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Out with the Old and in with the New Converse Shoes - Davison\" \/>\n<meta property=\"og:description\" content=\"Davison confidentially works with people to develop their new product ideas. 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