{"id":19515,"date":"2015-11-04T07:09:50","date_gmt":"2015-11-04T11:09:50","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=19515"},"modified":"2018-05-30T10:06:17","modified_gmt":"2018-05-30T14:06:17","slug":"innovation-in-action-customer-obsession","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/innovation-in-action-customer-obsession\/","title":{"rendered":"Innovation in Action: Customer Obsession"},"content":{"rendered":"

\"Customer<\/p>\n

For over 25 years, we\u2019ve been helping innovative people get their products on store shelves. In fact, our products have sold in over 1,200 stores.<\/p>\n

This feat wouldn\u2019t have been possible if it wasn\u2019t for our customer obsession and by that we mean our clients – the inventors.<\/p>\n

In a recent article published on the Huffington Post titled, Customer Obsession is the New Design, <\/em>our customer-driven mindset was echoed.<\/p>\n

Airbnb\u2019s head of design, Alex Schleifer, started a critical conversation about why design-led companies simply don\u2019t work.<\/p>\n

The head of design at a lucrative company is saying that design-led companies aren\u2019t any good? Though this claim may be a bit befuddling, at the core of this argument is a larger conversation, one that\u2019s rooted in the customer.<\/p>\n

In the article, Rich Nadworny, Principal at Empatico, design consulting, argues that companies need more people who are \u201cCustomer Obsessive\u201d and to use design tools to invent new things, new processes and ultimately, new experiences.<\/p>\n

\u201cIf you\u2019re customer obsessive, you must know what matters to someone else. You feel the drive to solve their problem first as a way of solving yours. That\u2019s where innovation that matters happens,\u201d he said.<\/p>\n

Nadworny made note of something that stuck out, the idea of feeling the need and the desire to solve the customer\u2019s problem first as a way of solving yours.<\/p>\n

The notion of solving problems is at the core of inventions; and, at Davison, we work diligently every day to help our clients find a Better Way to do something through their problem-solving inventions.<\/p>\n

That\u2019s why this article reminded us of the Davison Inventing Method, a process that\u2019s solely focused on our clients and their ideas.<\/p>\n

Our work at Davison wouldn\u2019t be possible if it weren\u2019t for the creative minds of our clients, the inventors, who take a chance on their inventions and work with us to possibly turn their dreams into reality.<\/p>\n

So in the end, we think it\u2019s perfectly fine to have a healthy obsession with being customer obsessive.<\/p>\n

Copyright Davison, 2015<\/em><\/p>\n

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A typical project does not get a royalty agreement, sell in stores or generate a profit.<\/strong><\/p>\n

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Sources:<\/strong><\/p>\n