{"id":22962,"date":"2008-04-23T00:00:00","date_gmt":"2008-04-23T04:00:00","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/1970\/01\/01\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/"},"modified":"2017-03-17T09:43:05","modified_gmt":"2017-03-17T13:43:05","slug":"thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/","title":{"rendered":"Thinking inside the box. Davison designs creative packaging solution for helmet line."},"content":{"rendered":"<div id=\"content\">\n<p>FOR IMMEDIATE RELEASE<\/p>\n<p><strong>PITTSBURGH, PA, April 23, 2008<\/strong> &#8211; Packaging can make or break a product. If your competitor has a snazzy package that better illustrates the benefits of their product, it may be time to think inside of the box. Such was the case with Comfort Products, a company with a helmet line that was suffering from lackluster packaging.<\/p>\n<p>Comfort Products needed a smart packaging solution for its helmet brand &#8220;Fuel.&#8221; Their biggest competitor had a two-piece, expensive, vacuum-formed package that enabled a consumer to try on a helmet without taking it out of the box. Having realized that the competition had a leg up with its innovative package, Comfort Products turned to Davison, a Pittsburgh-based new product development firm and packaging specialist.<\/p>\n<p>Davison&#8217;s design team was challenged to create an open-style, &#8220;head-in&#8221; package that did not infringe on the competitor&#8217;s packaging patent. In just two weeks, Davison created a package design that accomplished the goal while being less expensive and easier to manufacture.<\/p>\n<p>The packages Davison created are unique yet consistent across the four styles of Fuel helmets. The open-style, sleek package design enables the consumer to try on a helmet easily before purchasing it. Each package is enhanced with slick graphics that illustrate how consumers can try on the helmet.<\/p>\n<p>Comfort Products, an importer and distributor of home, leisure, travel, automotive and hardware products, licensed Davison&#8217;s packaging solution last November. The new Fuel helmet package is now selling at Wal-Mart.<\/p>\n<p>Products and packaging solutions designed by Davison have sold in stores across the United States-in Target, Bed Bath &amp; Beyond, Wal-Mart, Home Depot, CVS, Sears, K-Mart, Lillian Vernon, FAO Schwarz, JCPenney, Cabela&#8217;s and QVC. In 2006, Davison received two Industrial Design Excellence awards from the Industrial Designers Society of America and BusinessWeek magazine.<\/p>\n<p>&nbsp;<\/p>\n<div align=\"center\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/1970\/01\/helmetpackage.jpg\" alt=\"\" width=\"380\" height=\"175\" border=\"0\" \/><\/div>\n<br><strong>Davison News &amp; Media Contact:<\/strong><br><a href=\"http:\/\/www.davison.com\/contact.html\">Contact us online<\/a><br>or call 1-800-544-3327 or 412-967-0124 for those outside the U.S<br><br>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>FOR IMMEDIATE RELEASE PITTSBURGH, PA, April 23, 2008 &#8211; Packaging can make or break a product. If your competitor has a snazzy package that better illustrates the benefits of their product, it may be time to think inside of the box. Such was the case with Comfort Products, a company with a helmet line that &#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1976],"tags":[],"class_list":["post-22962","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thinking inside the box. Davison designs creative packaging solution for helmet line. - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking inside the box. Davison designs creative packaging solution for helmet line. - Davison\" \/>\n<meta property=\"og:description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/\" \/>\n<meta property=\"og:site_name\" content=\"Davison\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DavisonInvent\" \/>\n<meta property=\"article:published_time\" content=\"2008-04-23T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-17T13:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/1970\/01\/helmetpackage.jpg\" \/>\n<meta name=\"author\" content=\"Jude Michaels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Davison\" \/>\n<meta name=\"twitter:site\" content=\"@Davison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jude Michaels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking inside the box. Davison designs creative packaging solution for helmet line. - Davison","description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/","og_locale":"en_US","og_type":"article","og_title":"Thinking inside the box. Davison designs creative packaging solution for helmet line. - Davison","og_description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","og_url":"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/","og_site_name":"Davison","article_publisher":"https:\/\/www.facebook.com\/DavisonInvent","article_published_time":"2008-04-23T04:00:00+00:00","article_modified_time":"2017-03-17T13:43:05+00:00","og_image":[{"url":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/1970\/01\/helmetpackage.jpg","type":"","width":"","height":""}],"author":"Jude Michaels","twitter_card":"summary_large_image","twitter_creator":"@Davison","twitter_site":"@Davison","twitter_misc":{"Written by":"Jude Michaels","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/#article","isPartOf":{"@id":"https:\/\/www.davison.com\/blog\/thinking-inside-the-box-davison-designs-creative-packaging-solution-for-helmet-line\/"},"author":{"name":"Jude Michaels","@id":"https:\/\/www.davison.com\/#\/schema\/person\/d3581967480962006f21b1400e331a78"},"headline":"Thinking inside the box. 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