{"id":23002,"date":"2007-12-04T01:56:23","date_gmt":"2007-12-04T06:56:23","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/2017\/03\/17\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/"},"modified":"2017-04-11T16:30:35","modified_gmt":"2017-04-11T20:30:35","slug":"the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/","title":{"rendered":"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese"},"content":{"rendered":"

FOR IMMEDIATE RELEASE<\/p>\n

PITTSBURGH, PA – December 4, 2007 – Kraft Foods is serving the BikeBoard as a compliment to its “cheesiest” product. Last year, the BikeBoard was featured in packaging and advertisements for Kraft Foods’ Capri Sun fruit drinks. Now, the BikeBoard is appearing on boxes of Kraft Foods’ Macaroni & Cheese.<\/p>\n

The BikeBoard’s prominence in Kraft’s packaging and advertising speaks to the product’s success. George Davison, CEO of Davison, is delighted to see the company’s product on the back of Kraft’s famous blue and yellow boxes. “It just amazes me to see our product there, on a box of Kraft Macaroni & Cheese, illustrated with all of the vibrancy and playfulness that makes it so distinctive,” says George Davison.<\/p>\n

Davison, a Pittsburgh-based product design company, was responsible for creating this novel product. Southern California native, John Iavarone, came to Davison with an idea for a hybrid sport product that could mimic the sensation of surfing. Iavarone’s idea was transformed into reality through Davison’s trademarked product development process. This skateboard and bicycle hybrid won an Industrial Design Excellence Award (IDEA) from the Industrial Designers Society of America, and was featured in BusinessWeek magazine.<\/p>\n

Currently manufactured and distributed by The BikeBoard Company, LLC., the BikeBoard is one of Davison’s most popular products. It has sold in various sporting goods and toy store chains and has appeared on ABC’S “Extreme Makeover: Home Edition,” “The Gear Guru,” “American Chopper,” and in the 2005 remake of “The Bad News Bears.”<\/p>\n

Davison is a new product development company that helps inventors, corporations and entrepreneurs. The company’s services include research, industrial design, video, animation, product samples, packaging, presentation and royalty management. Learn more at www.davison.com<\/a>.
\n
Davison News & Media Contact:<\/strong>
Contact us online<\/a>
or call 1-800-544-3327 or 412-967-0124 for those outside the U.S

<\/p>\n","protected":false},"excerpt":{"rendered":"

FOR IMMEDIATE RELEASE PITTSBURGH, PA – December 4, 2007 – Kraft Foods is serving the BikeBoard as a compliment to its “cheesiest” product. Last year, the BikeBoard was featured in packaging and advertisements for Kraft Foods’ Capri Sun fruit drinks. Now, the BikeBoard is appearing on boxes of Kraft Foods’ Macaroni & Cheese. The BikeBoard’s …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1976],"tags":[],"class_list":["post-23002","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nThe BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese - Davison\" \/>\n<meta property=\"og:description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/\" \/>\n<meta property=\"og:site_name\" content=\"Davison\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DavisonInvent\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-04T06:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-11T20:30:35+00:00\" \/>\n<meta name=\"author\" content=\"Jude Michaels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Davison\" \/>\n<meta name=\"twitter:site\" content=\"@Davison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jude Michaels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese - Davison","description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/","og_locale":"en_US","og_type":"article","og_title":"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese - Davison","og_description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","og_url":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/","og_site_name":"Davison","article_publisher":"https:\/\/www.facebook.com\/DavisonInvent","article_published_time":"2007-12-04T06:56:23+00:00","article_modified_time":"2017-04-11T20:30:35+00:00","author":"Jude Michaels","twitter_card":"summary_large_image","twitter_creator":"@Davison","twitter_site":"@Davison","twitter_misc":{"Written by":"Jude Michaels","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/#article","isPartOf":{"@id":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/"},"author":{"name":"Jude Michaels","@id":"https:\/\/www.davison.com\/#\/schema\/person\/d3581967480962006f21b1400e331a78"},"headline":"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese","datePublished":"2007-12-04T06:56:23+00:00","dateModified":"2017-04-11T20:30:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/"},"wordCount":303,"commentCount":0,"publisher":{"@id":"https:\/\/www.davison.com\/#organization"},"articleSection":["Press Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/","url":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/","name":"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese - Davison","isPartOf":{"@id":"https:\/\/www.davison.com\/#website"},"datePublished":"2007-12-04T06:56:23+00:00","dateModified":"2017-04-11T20:30:35+00:00","description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","breadcrumb":{"@id":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.davison.com\/blog\/the-bikeboard-rolls-out-on-boxes-of-kraft-macaroni-cheese\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.davison.com\/"},{"@type":"ListItem","position":2,"name":"The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese"}]},{"@type":"WebSite","@id":"https:\/\/www.davison.com\/#website","url":"https:\/\/www.davison.com\/","name":"Davison","description":"Davison... The family name "Idea People" have trusted for over 25 years.","publisher":{"@id":"https:\/\/www.davison.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.davison.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.davison.com\/#organization","name":"Davison Inventions","url":"https:\/\/www.davison.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.davison.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2017\/03\/davison-logo.png","contentUrl":"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2017\/03\/davison-logo.png","width":400,"height":508,"caption":"Davison Inventions"},"image":{"@id":"https:\/\/www.davison.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DavisonInvent","https:\/\/x.com\/Davison","https:\/\/www.linkedin.com\/company\/davison","https:\/\/www.instagram.com\/davison_invent","https:\/\/www.youtube.com\/@davison"]},{"@type":"Person","@id":"https:\/\/www.davison.com\/#\/schema\/person\/d3581967480962006f21b1400e331a78","name":"Jude Michaels","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23208ac36e34d9035c493da2935d423199115f847fb7c907f7fcd74acfd42355?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23208ac36e34d9035c493da2935d423199115f847fb7c907f7fcd74acfd42355?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23208ac36e34d9035c493da2935d423199115f847fb7c907f7fcd74acfd42355?s=96&d=mm&r=g","caption":"Jude Michaels"}}]}},"_links":{"self":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts\/23002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/comments?post=23002"}],"version-history":[{"count":0,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/posts\/23002\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/media?parent=23002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/categories?post=23002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davison.com\/wp-json\/wp\/v2\/tags?post=23002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}