{"id":35012,"date":"2019-02-01T06:43:19","date_gmt":"2019-02-01T11:43:19","guid":{"rendered":"https:\/\/www.davison.com\/?p=35012"},"modified":"2024-01-15T15:34:37","modified_gmt":"2024-01-15T20:34:37","slug":"when-should-i-promote-my-product-on-social-media","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/when-should-i-promote-my-product-on-social-media\/","title":{"rendered":"When Should I Promote My Product on Social Media?"},"content":{"rendered":"

For inventors, traditional advertising isn\u2019t always the best option. Commercials are expensive to produce and you buy time for them to run on the air. While you could film and edit them yourself, a subpar commercial will often make your product look terrible. This is why many inventors are turning to social media to promote their creations. The question is: when is the right time to start advertising?<\/p>\n

\"Elements
Elements of social media.<\/figcaption><\/figure>\n

Ideally, you should have a finished version of your product. A prototype could work in a pinch, but only if you\u2019re looking to attract investors. The average consumer wants to see products complete and ready to be shipped as soon as they pay for it. Investors also appreciate a finished item but may still show interest in a promising prototype. In short, the state of your product is important.<\/p>\n

On the other hand, some inventors use social media right from the start, showcasing the entire process. Even if all they have is a basic idea, they\u2019ll create accounts promoting their product and highlighting its development. This transparency and trust in the consumer could be seen as a plus to some. It also ensures a dedicated fanbase once you begin production or a fundraising campaign, giving you comfort in predicting its reception. Of course, this is all dependent on if the product gains any attention.<\/p>\n

If you\u2019re already partnered with an investor or company, make sure to double-check your agreements before beginning any social media campaigns. There may be certain stipulations or clauses in your contract that prevent you from advertising your product yourself and instead require you to rely on the company for promotion. For those who are looking for a partner, read the fine print carefully and always ask if you\u2019re not sure.<\/p>\n

\"Ipad,
Glancing at statistics helps you understand the many moving parts of social media.<\/figcaption><\/figure>\n

Even if \u201cwhen should I advertise\u201d is established, the questions of \u201chow, where, and who\u201d remain. How do I go about promoting my product? Where should I advertise (what site should I use)? Who should I set as my target demographic? Unfortunately, these are even more specific questions that are extremely dependent on your actual product. It may be useful to find demographics for various social media sites and use that as a starting point. If the initial campaign succeeds, you can branch out to other websites and apps.<\/p>\n

No matter which site you end up using, remember to remain professional. Social Media users can give all sorts of feedback, so be prepared. It’s also important that you interact with users that interested in your product. If a customer asks a question through a Facebook comment, answer it. Being approachable and candid about your product will be a huge draw to those who value transparency.<\/p>\n

One final note: even if you launch your social media campaign at the exact right point, are professional and honest, and use the features of the website to your advantage, it\u2019s still not a guarantee of success. Various algorithms and sponsored advertisements may result in your campaign being pushed to the side and garnering little traffic. If this happens, don\u2019t be discouraged! It\u2019s not a mark on your product or how you handled the situation; rather, it reflects the current state of the advertising market.<\/p>\n

\"Twitter,
There are so many social media outlets to choose from, choosing the correct channel or combination of channels is key.\u00a0<\/figcaption><\/figure>\n

If you have a new product idea contact the team at Davison to learn all about our 9-Step Process! Click HERE<\/a> or on the button below.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

For inventors, traditional advertising isn\u2019t always the best option. Commercials are expensive to produce and you buy time for them to run on the air. While you could film and edit them yourself, a subpar commercial will often make your product look terrible. This is why many inventors are turning to social media to promote …<\/p>\n","protected":false},"author":16,"featured_media":35013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[2114,2117,13,2120,61,2115,2116,2119,708,2118],"class_list":["post-35012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inventing-advice","tag-advertising","tag-advertisment","tag-davison","tag-how-to-succeed","tag-inventing-advice","tag-inventionland","tag-promotion","tag-selling-your-product","tag-social-media","tag-websites"],"acf":[],"yoast_head":"\nWhen Should I Promote My Product on Social Media? - Davison<\/title>\n<meta name=\"description\" content=\"Deciding to advertise on social media is just the first step in making your product a success. 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