{"id":7008,"date":"2012-03-28T06:37:31","date_gmt":"2012-03-28T11:37:31","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=7008"},"modified":"2017-08-21T10:23:10","modified_gmt":"2017-08-21T14:23:10","slug":"trade-shows-cookies-and-cartoons-keeping-up-with-our-licensing-team","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/trade-shows-cookies-and-cartoons-keeping-up-with-our-licensing-team\/","title":{"rendered":"Trade Shows, Cookies and Cartoons\u2026 Keeping up with our Licensing Team!"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7015 photo\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Housewares-6.jpg\" alt=\"Davison Licensing Team\" width=\"322\" height=\"429\" \/><\/p>\n<p>As fast as fast can be\u2026 and as speedy as his travels may be\u2026 we finally caught up with our Vice President of Business Development and Licensing (VP).\u00a0 In a little over a month\u2019s time, our VP\u00a0has been all across the nation, informing current and potential licensees about awesome new Davison designs.<\/p>\n<p>He\u00a0began his most recent \u201cnational tour\u201d in New York, at the Toy Industry Association\u2019s 109th annual American International Toy Fair.\u00a0\u00a0Our VP\u00a0told us that the show was a first\u2026 for two reasons.<\/p>\n<p>\u201c[One of our] Senior Designers\u00a0was able to\u2026 walk the show for the first time!\u00a0 This was also the first year for Smiletime Toys to make [their] debut at the show,\u201d\u00a0 said our VP, who informed us that the new toy company that we have begun working with already has begun to make waves in the toy industry, thanks to the help of some innovative Davison designs!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7016 photo\" style=\"margin-right: 5px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Toy-Fair-1-150x112.jpg\" alt=\"Davison Designs\" width=\"150\" height=\"112\" \/><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7017 photo\" style=\"margin-right: 5px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Toy-Fair-3-112x150.jpg\" alt=\"Toy Inventions\" width=\"112\" height=\"150\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7018 photo\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Toy-Fair-4-112x150.jpg\" alt=\"Toy Innovations\" width=\"112\" height=\"150\" \/><\/p>\n<p>From toys that make us smile to pets that make us smile,\u00a0our VP&#8217;s\u00a0next stop was the Global Pet Expo in Orlando and, according to him, the show was huge for an innovative pet product company that has licensed many Davison designs, Hugs Pet Products.<\/p>\n<p>\u201cEvery major retailer stopped by the Hugs booth\u2026 Target, Costco, Camping World, Petco, Bed Bath &amp; Beyond and many more.\u00a0 Even the competition was taking note of the innovative products on display this year,\u201d said our VP, who also said many of the retailers plan to add 10 to 20 new products, \u201call carrying the Davison \u2018D,\u2019\u201d throughout the year.<\/p>\n<p>\u201cRetailers continue to challenge Hugs with new, innovative products and Hugs and Davison continue to meet those challenges.\u00a0 You might see a few retailers visiting Inventionland in the near future!\u201d said our VP, who also shared some great news about a new bug repellent company we\u2019ve been working with.<\/p>\n<p>\u201cAWAY also received good feedback at the show and will start to open up their distribution networks to several new retailers this year,\u201d he said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7009 photo\" style=\"margin-right: 5px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Global-Pet-Expo-1-150x112.jpg\" alt=\"Pet Products\" width=\"150\" height=\"112\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7010 photo\" style=\"margin-right: 5px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Global-Pet-Expo-2-150x112.jpg\" alt=\"Pet Inventions\" width=\"150\" height=\"112\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7011 photo\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Global-Pet-Expo-3-112x150.jpg\" alt=\"Davison Inventors\" width=\"112\" height=\"150\" \/><\/p>\n<p>From Orlando to Chicago,\u00a0our VP\u00a0led the Davison team, including our Senior Director of Special Operations, to the International Home and Housewares Show.<\/p>\n<p>\u201cThis show had a huge influence of Davison projects\u2026 we had meetings with 30+ different companies, factories, retailers and rep groups.\u00a0 Everyone from XHP, Better Sleep, Jokari, SkyMall, Len Fast Media, All Star Marketing, Chef\u2019s Planet, Focus Products Group, Metro Design and many more,\u201d said our VP.<\/p>\n<p>According to our Senior Director of Special Operations, from classic favorites to new designs, the Davison \u201cD\u201d was very well-represented at the show.<\/p>\n<p>\u201cAmong the latest and greatest Davison-designed products on display were the ever-expanding line of Silicone Bakeware, the crowd favorite Surprise Pan and Meatball Baker, as well as the Disney family of Mickey measuring cups and Mickey Mouse cookie cutters.\u00a0 Debuting this year were the Cereal Buddy and Silicone Brownie Bowl.\u00a0 Some products were even on display as demos, including the Water Infuser at the Jokari booth and the Brownie Bowl at the Chicago Metallic booth,\u201d he said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7012 photo\" style=\"margin-right: 5px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Housewares-3-112x150.jpg\" alt=\"Kitchen Products\" width=\"112\" height=\"150\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7013 photo\" style=\"margin-right: 5px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Housewares-4-150x112.jpg\" alt=\"Baking Inventions\" width=\"150\" height=\"112\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-7014 photo\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Housewares-5-150x112.jpg\" alt=\"Davison Inventors\" width=\"150\" height=\"112\" \/><\/p>\n<p>After all of the trade show excitement,\u00a0our VP\u00a0was back on the road, heading to the West Coast to meet with some very familiar names:\u00a0 Mrs. Fields, Walmart and Warner Brothers!<\/p>\n<p>He\u00a0said that we have begun to work with a new housewares company that he will be sharing more details about in the near future.\u00a0 However, he did share some delicious morsels about the meeting with us now.<\/p>\n<p>\u201cThe meeting was a huge success and we [met] the corporation that represents the Mrs. Fields brand to explore creating an entire line of bakeware carrying the Mrs. Fields brand,\u201d said our VP.<\/p>\n<p>From cookies to corporations,\u00a0our VP&#8217;s\u00a0next stop was Walmart Labs, where he said he toured several of their facilities and told them about ours!<\/p>\n<p>\u201cWe were able to get a tour of the Walmart Labs building that consists of Walmart International, Walmart Ecommerce, PR and Marketing and, mostly all of the new ideas, (product, marketing, PR, Internet, etc.) that flow through Walmart are developed inside this facility.\u00a0 They are very interested in what we do at Davison and were blown away by Inventionland,\u201d said our VP, who also said he had a particularly productive meeting with Walmart\u2019s Head of Product Development and Director of Product Strategy.<\/p>\n<p>We can\u2019t wait to hear more!\u00a0\u00a0Our VP&#8217;s\u00a0final stop on his national tour was in Burbank, California, at Warner Brothers Studios!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7019 photo\" style=\"margin-right: 10px;\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Warner-Brothers-1-300x225.jpg\" alt=\"Warner Brothers\" width=\"210\" height=\"158\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7021 photo\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Warner-Brothers-3-300x225.jpg\" alt=\"Davison Inventions\" width=\"210\" height=\"158\" \/><\/p>\n<p>\u201cWe also stopped\u2026 to talk with Warner Brothers about possibly licensing a few of their properties for the new housewares company that will be coming online in the very near future.\u00a0 The Warner Brothers studio was amazing\u2026 imagine, one day, having the Davison \u201cD\u201d on Batman, Superman or Looney Tunes\u2019 products,\u201d said our VP, who promised more details in the future.<\/p>\n<p>\u201cThis is everything I have for now, but more will be on the way shortly,\u201d he said.<\/p>\n<p>In other words\u2026 <em><strong>that\u2019s all folks!<\/strong><\/em> \ud83d\ude42<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7020 photo\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2012\/03\/Warner-Brothers-2.jpg\" alt=\"Davison Licensing Team\" width=\"460\" height=\"345\" \/><\/p>\n<p><strong><em>A typical project does not get a royalty agreement, sell in stores or generate a profit.<\/em><\/strong><\/p>\n<p><em><strong>While Davison regularly attends trade shows in a number of  industries, it does not promise that any particular client product will  be, or is likely to be, presented or discussed at a trade show.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As fast as fast can be\u2026 and as speedy as his travels may be\u2026 we finally caught up with our Vice President of Business Development and Licensing (VP).\u00a0 In a little over a month\u2019s time, our VP\u00a0has been all across the nation, informing current and potential licensees about awesome new Davison designs. He\u00a0began his most &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,37],"tags":[211,33,187,229,230],"class_list":["post-7008","post","type-post","status-publish","format-standard","hentry","category-davison-news","category-product-news","tag-davison-designs","tag-davison-inventions","tag-davison-inventors","tag-licensed-products","tag-trade-show-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade Shows, Cookies and Cartoons\u2026 Keeping up with our Licensing Team! - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. 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