{"id":769,"date":"2010-03-11T08:43:37","date_gmt":"2010-03-11T13:43:37","guid":{"rendered":"http:\/\/devwp.davison.com\/blog\/?p=769"},"modified":"2010-03-11T08:43:37","modified_gmt":"2010-03-11T13:43:37","slug":"walmart-adds-more-products-in-d-lightful-packaging-2","status":"publish","type":"post","link":"https:\/\/www.davison.com\/blog\/walmart-adds-more-products-in-d-lightful-packaging-2\/","title":{"rendered":"Walmart adds more products in D-lightful packaging!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-768 noborder\" title=\"Davison Packaging\" src=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/03\/relaxlumbar1.jpg\" alt=\"Davison Packaging\" width=\"500\" height=\"458\" \/><\/p>\n<p><a href=\"https:\/\/www.davison.com\/images\/products\/prods_relaxmicrosuede.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-18952 photo\" style=\"margin-right: 10px;\" title=\"walmart packaging\" src=\"https:\/\/www.davison.com\/images\/products\/prods_relaxmicrosuede.jpg\" alt=\"walmart packaging\" width=\"120\" height=\"97\" \/><\/a>There are 7 new cushion products in Walmart and on Davison.com for which we created the packaging &#8212; <a href=\"https:\/\/www.davison.com\/products\/product_relaxlumbar.html\">Massage Lumbar<\/a>, <a href=\"https:\/\/www.davison.com\/products\/product_relaxmicrosuede.html\">Microsuede Seat<\/a>, <a href=\"https:\/\/www.davison.com\/products\/product_relaxmeshback.html\">Ortho Mesh Back Support<\/a>, <a href=\"https:\/\/www.davison.com\/products\/product_relaxwedge.html\">Ortho Wedge Seat<\/a>, <a href=\"https:\/\/www.davison.com\/products\/product_relaxgelcushion.html\">Gel Seat<\/a>, <a href=\"https:\/\/www.davison.com\/products\/product_relaxsimleather.html\">Simulated Leather Seat<\/a>, and <a href=\"https:\/\/www.davison.com\/products\/product_relaxneckcushion.html\">Neck Support<\/a>.  In addition, 3 more cushions will be in our packaging as soon as the old stock is used up. The 10 items complete the line of 11 Relaxzen seat cushions by Comfort Products that (with our help) knocked a competitor off the megastore\u2019s shelves.<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-18955 photo\" style=\"margin-left: 10px;\" title=\"relax neck cushion\" src=\"https:\/\/www.davison.com\/images\/products\/prods_relaxneckcushion.jpg\" alt=\"relax neck cushion \" width=\"120\" height=\"80\" \/>\u201cI\u2019m surprised to see them in there already,\u201d said the corporate design manager, who found them in his local Walmart. \u201cIt\u2019s really neat to walk down the aisle in a store and say, \u2018Hey, we did that!\u2019 It\u2019s definitely a pay-off after the amount of work we went through in a short amount of time.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18950 photo\" style=\"margin-right: 10px;\" title=\"davison packaging in walmart\" src=\"https:\/\/www.davison.com\/images\/products\/prods_relaxwedge.jpg\" alt=\"davison packaging in walmart\" width=\"100\" height=\"133\" \/>His team presented two different styles and color combinations last year, then the buyer decided he wanted the entire aisle redone, so they redid the packages according to Walmart\u2019s specifications. What is so unique about the packaging is the \u201clittle dude\u201d the team created. <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-18951 photo\" style=\"margin-left: 10px;\" title=\"package design for wal-mart\" src=\"https:\/\/www.davison.com\/images\/products\/prods_relaxsimleather.jpg\" alt=\"package design for wal-mart\" width=\"120\" height=\"94\" \/> They came up with an icon similar to the one on a vehicle\u2019s instrument panel, which, when combined with graphics, immediately conveys the unique features of the product, such as vibration and support, so the shopper doesn\u2019t need to spend time reading.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18956 photo\" style=\"margin-right: 10px;\" title=\"mesh back packaging\" src=\"https:\/\/www.davison.com\/images\/products\/prods_relaxmeshback.jpg\" alt=\"mesh back packaging\" width=\"120\" height=\"100\" \/>The wraparound packaging is \u201ctechnically\u201d Walmart\u2019s private label, said the design manager. In addition, all the packages feature the \u201cRelaxzen\u201d brand logo created by a Davison graphic designer. The logo also will be used on a line of wellness products that Comfort Products is getting ready to launch, for which we also did the packaging. More news on that to come!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-18953 photo\" style=\"margin-right: 10px;\" title=\"gel cushion package design\" src=\"https:\/\/www.davison.com\/images\/products\/prods_relaxgelcushion.jpg\" alt=\"gel cushion package design\" width=\"120\" height=\"111\" \/>\u201cDesign did a really good job on the packaging,\u201d said the senior category director in the Licensing Department.<\/p>\n<p>\u201cAs usual, the team put the line together in a relatively short amount of time, and it\u2019s great to see the products on the shelf.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.davison.com\/blog\/wp-content\/uploads\/2010\/03\/relaxinicon.jpg\" class=\"alignleft size-full\">There are 7 new cushion products in Walmart and on Davison.com for which we created the packaging.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,37],"tags":[13,25,79,30,55],"class_list":["post-769","post","type-post","status-publish","format-standard","hentry","category-davison-news","category-product-news","tag-davison","tag-davison-news","tag-package-design","tag-packaging-design","tag-product-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart adds more products in D-lightful packaging! - Davison<\/title>\n<meta name=\"description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davison.com\/blog\/walmart-adds-more-products-in-d-lightful-packaging-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart adds more products in D-lightful packaging! - Davison\" \/>\n<meta property=\"og:description\" content=\"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.davison.com\/blog\/walmart-adds-more-products-in-d-lightful-packaging-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Davison\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DavisonInvent\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-11T13:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/03\/relaxlumbar1.jpg\" \/>\n<meta name=\"author\" content=\"nikki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Davison\" \/>\n<meta name=\"twitter:site\" content=\"@Davison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nikki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Walmart adds more products in D-lightful packaging! - Davison","description":"Davison confidentially works with people to develop their new product ideas. The inventions have sold in Wal-Mart, Target, Lowes, Amazon and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.davison.com\/blog\/walmart-adds-more-products-in-d-lightful-packaging-2\/","og_locale":"en_US","og_type":"article","og_title":"Walmart adds more products in D-lightful packaging! - Davison","og_description":"Davison confidentially works with people to develop their new product ideas. 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