![\"pet](\"https:\/\/www.davison.com\/wp\/wp-content\/uploads\/2010\/04\/picture-0021.jpg\" "\\"pet")
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The Global Pet Expo, the pet industry\u2019s largest annual trade show, featured more than 800 exhibitors and thousands of new products and pet product buyers from around the world. One of the most exciting new lines was Hugs Pet Products. The nearly\u00a030 products with packaging in the Hugs booth all carried the Davison \u201cD.\u201d<\/p>\n
\u201cThe show was awesome; we had a ton of products on display,\u201d said Davison\u2019s Vice President of Licensing, who traveled to the Orlando show with Davison\u2019s President<\/p>\n
The products we developed for the Hugs line were \u201cvery well received,\u201d the VP said. They got a lot of interest from e-tailers and smaller chain stores, as well as some of the big ones. \u201cHopefully we\u2019ll get orders placed there in the near future.\u201d<\/p>\n
The show was a wonderful venue to introduce the company\u2019s new name and brand, which \u201cthe buyers loved,\u201d he said. The owners also loved the new Hugs brand and logo we created for them, which gives the product a higher end look and evokes a \u201cwarm, fuzzy feeling.\u201d<\/p>\n
In addition to the original style, many of the products at the show featured a camouflage design so as to appeal to buyers from sporting goods stores, particularly male buyers who may not be as interested in \u2018warm and fuzzy.\u2019 Since a lot of people take their dogs hunting, it could be a good way to generate interest in those venues, he added.<\/p>\n
The design and rebranding of the line was a \u201cnice collaborative effort.\u201d The brand and logo was Mr. Davison\u2019s vision. A major role was played by members of Davison\u2019s corporate design team, who were responsible for product design, graphic design, engineering, package design, trade show booth design and construction, as well as web design and production, copywriting and marketing. Fantastic\u00a0job, everyone!<\/p>\n
Among the products at the show that we developed for Hugs were seven we created for our inventor clients. Corporate products we created for the line also were at the show. In all, at least 25 products designed by Davison were featured.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Global Pet Expo, the pet industry\u2019s largest annual trade show, featured more than 800 exhibitors and thousands of new products and pet product buyers from around the world. One of the most exciting new lines was Hugs Pet Products. The nearly\u00a030 products with packaging in the Hugs booth all carried the Davison \u201cD.\u201d \u201cThe …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,37,86],"tags":[33,25,94,88,81,55],"class_list":["post-834","post","type-post","status-publish","format-standard","hentry","category-davison-news","category-product-news","category-upcoming-inventions","tag-davison-inventions","tag-davison-news","tag-inventions","tag-inventors","tag-pet-invention","tag-product-news"],"acf":[],"yoast_head":"\n